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  • Factors affecting attitude formation and its effect on local brands in hygiene products: Emphasis on consumers in Bosnia and Herzegovina

Abstract

In an ethnic diverse and developing country such is Bosnia and Herzegovina, local brands try to break through into the market using the ethnocentrism methods. What is not still covered are the factors affecting the attitude formation and its effect on local brands in hygiene products. We believe that attitudes play important role in selection and local brand product purchase. By using the model of consumer behavior process the different levels of a buying decision should be described.

Start date: 01.09.2014, Expected end date: 30.06.2016